NRF’s Surprising 2025 Retail Trend Predictions

NRF’s annual forecast of this year’s retail trends

How many times in the last few months have you thought, “Wow, I didn’t have that on my bingo card!”

Predictions about the elections didn’t hold up. Not many forecasters expected Nvidia stock to post a triple-digit percentage gain. And even the savviest seers didn’t predict that the price of Bitcoin would top $100,000 for the first time in 2024.

Plainly, trying to figure out what’s ahead in the coming year can be tough. And predictions for the retail industry are especially challenging now, given the climate of uncertainty that prevails. Explore some of these retail predictions.