The legendary brand comes to life in this timeless prototype design
Prototype Design and Implementation
The international fashion house partnered with Jencen to develop a full scale prototype shop to be the basis for future expansion throughout the US. Our managing architect Nick Zalany, proficient in 6 languages, including Italian, worked closely with the fashion house’s Rome headquarters and millworkers to develop a simple, yet elegant stage of polished Italian marble, handcrafted matte black metals and soft woods. Together, they deliver a store experience with a strong visual order, translating into a clearly perceived hierarchy where the legendary Fendi wares own the show.