Cleveland founded and based Red, Wine & Brew (RWB) is recognized as a purveyor of consumable joy. The stores are well known for the practically endless selection of craft beers, private label wines and impressive cigar selections to savor and enjoy. However, the RWB brand experience is truly about its knowledgeable staff that builds lasting relationships that keeps their neighborhood “friends” (also known as customers) coming back. RWB contacted Jencen to help them create a branded environment that reflects and supports their culture for future growth.
The first RWB brand evolution prototype is in Westlake, OH. The Jencen team created notable branded moments in areas such as the “Welcome Friends” bar-style POP and tasting area positioned to greet friends. The finishes are neutral, warm but modern and inviting. Bold interior signage organizes the environment for quick and easy selections. A most notable feature is the glass walk-in state-of-the-art cigar humidor. Friends can make cigar selections and take their purchase to the adjacent outdoor patio to enjoy on site.
With this new, branded environment, RWB is poised for growth and new friends in new markets regionally and future growth nationally. The Jencen design team is excited to be part of RWB’s brand evolution.
“Our mission is to provide the best selection of wine, beer, food and events all under one roof.”